You take out your phone, launch the messaging app, and send a message to your friend. When you check what you have sent, you can see the words “RCS message” somewhere within the message or beside your sent text. If you have had the same questions regarding the difference between RCS and SMS, then you […]

Political text messaging has become one of the most valuable methods of voter outreach for political campaigns. Whether it’s municipal races or Congressional elections, almost everyone has a cellphone, so the reach of text messaging is great, considering it has a 98% open rate. Emails and direct mail can’t compete with it. But knowing you […]

If you’ve been researching SMS platforms, EZ Texting and SimpleTexting have probably come up in the same breath. They’re both well-established, they both handle bulk texting and two-way conversations, and they both target small to mid-sized organizations. On paper, they look almost identical. But “almost identical” doesn’t mean interchangeable. Once you get into pricing mechanics, […]